You’ve probably heard it said that social media marketing is really just about developing a relationship with others on social media and then holding a conversation. This is always a good starting point for any type of social media marketing.
If you’re new to the social media marketing game, Luana Spinetti offers some excellent tips in her article Social Media Marketing Basics – The Starter Guide for SMM Managers. You will learn how to cover the preliminaries of choosing a target audience and market on the top 7 platforms.
However, if you’re already on more than one social media network and you’re looking for ways to streamline that process and be more effective, then you’ll want to look at some smart ways you can cross promote instead of spinning your wheels doing the same work for multiple channels.
What is cross-promotion?
Cross-promotion is simply taking one goal and adapting it slightly for different social media networks. So, if you want to tell readers about an amazing article you just posted on your blog, you will target your posts to the readers who would be most interested in that article and then you’ll adapt your wording slightly to make the best use of your promotional time.
We all only have so many hours in the day. Cross-promotion helps you make the absolute best use of the social media marketing time you have at your disposal.
Understanding the Platforms
One of the keys to cross-promoting on social media is understanding the different platforms and the typical audience you’ll reach for each one. Understanding these dynamics will also allow you to make smart decisions on where to promote based on similar audiences.